{"id":801,"date":"2021-12-08T15:21:52","date_gmt":"2021-12-08T15:21:52","guid":{"rendered":"https:\/\/www.gorzl.com\/?p=801"},"modified":"2021-12-08T15:21:52","modified_gmt":"2021-12-08T15:21:52","slug":"the-story-feature-thats-buzzing-on-social-media","status":"publish","type":"post","link":"https:\/\/www.gorzl.com\/the-story-feature-thats-buzzing-on-social-media\/","title":{"rendered":"The Story Feature That\u2019s Buzzing On Social Media"},"content":{"rendered":"

Social media usage has seen a massive increase with users in America spending an average of two hours daily on social media every day. With more and more platforms emerging, the number of users will continue to rise. The upcoming year, 2022 holds many expectations for social media enthusiasts, who believe that it is going to be busier than the previous one. While social media continues to establish a wholesome yet engaging customer experience to facilitate brands, various trends have been noticed.<\/span><\/p>\n

But First, Upgrade Your Internet Connection<\/b><\/p>\n

If you want to keep on creating and uploading instant stories on various social media channels, then we recommend that you upgrade your internet service to <\/span>WOW Internet speed<\/span><\/a>. This high-speed internet connection is packed with the power of optic fiber, aims to facilitate a diverse clientele with smart service for a reasonable monthly fee, and brings numerous packages that make this internet service, a deal to remember!<\/span><\/p>\n

Where It All Started: Induction Of The Story Feature<\/b><\/p>\n

With internet service providers providing exclusive packages and bundles that made online streaming a seamless process, it opened doors for digital media to grow and expand. Though Snapchat begin with the story feature, other social media channels were quick to notice the sudden rise of a trend, which led them to incorporate the said feature in their channel as well.<\/span><\/p>\n

This led to Instagram stories that was then followed by Facebook stories. What\u2019s more is that it highlighted the fact that while the attention span of online viewers decreased over the years, ephemeral content in the form of stories was appreciated by audiences all over the world.\u00a0<\/span><\/p>\n

Why Is This Bite-Sized Content So Popular With Audiences All Over The World?<\/b><\/p>\n

The popularity of such bite-size content has been for several reasons. One, this kind of content is more like a tease for the audiences as this type of content stays online for a short time and then disappears. Hence, audiences are more likely to click on it to quench their curiosity. Moreover, ephemeral content like stories on different social media channels presents a bite-size teaser of a larger campaign to the visitor. Though this feature started with Snapchat, LinkedIn and Twitter, too have joined the cause to better engage their niche audiences.<\/span><\/p>\n

How TikTok Further Boosted This Feature\u00a0<\/b><\/p>\n

Another social media platform that propelled the rise of evanescent content is TikTok, whose popularity upsurged, especially when the pandemic hit the world, shoving us to our homes and curtailing maximum human contact to keep ourselves safe. While the USP of TikTok lies in its bite-size videos (the highest video length that you can have is a 3 min long video), it showed brands how they could utilize this kind of content to keep audiences coming back for more.<\/span><\/p>\n

Different Stories \u2013 Different Social Media Channels<\/b><\/p>\n

This brings us to another important facet: channels and their target audiences. Different social media platforms offer the feature, where can you publish and share these stories with your followers.\u00a0<\/span><\/p>\n

Hence irrespective of the social media app you use, you can create a short video and share it with your friends, family, acquaintances, co-workers, and all those who are on your contact list. Brands have been using the stories feature to keep a check on their customer\u2019s pulse. This gives them an insight into the various aspects that engage audiences and which don\u2019t.<\/span><\/p>\n

It also displays innovative approaches for the brand to truly shine while tapping on the FOMO (Fear Of Missing Out) factor, which drives the appeal to check the content before it disappears from the channel.<\/span><\/p>\n

Besides marketers, many users also use the stories feature to see what activity keeps their friends busy in real-time, while updating the contact list of your whereabouts, keeping you connected on the go. Some popular kinds of story content that have been observed online by brands and the public is as follows:<\/span><\/p>\n